Senior Lifecycle Manager

TL;DR

Senior Lifecycle Manager: Defining and driving customer lifecycle marketing strategy, execution, and optimisation across Email, SMS, and Direct Mail channels with an accent on deep personalisation and data-driven segmentation. Focus on maximising customer retention and repeat purchase rate to achieve ambitious Retention and Customer Lifetime Value (CLV) targets.

Location: Hybrid and flexible working

Company

hirify.global is one of Europe's fastest-growing beauty brands, founded in 2017 by Trinny Woodall, challenging people to rethink their routines in makeup and skincare.

What you will do

• Own and drive development of marketing and trading campaigns across retention channels.
• Define and execute strategic roadmap for Email, SMS, and Direct Mail to maximise customer retention and repeat purchases.
• Lead strategy for advanced personalisation across retention channels, including product recommendation programs.
• Devise and lead customer segment testing initiatives to improve channel effectiveness.
• Develop, mentor, and manage a high-performing team.
• Own channel level reporting, transforming data into actionable strategic insights.

Requirements

• Demonstrable experience in customer retention.
• Experience in defining and executing advanced personalisation, segmentation, and automation strategy across Email, SMS, and DM.
• Approachable, collaborative, and hands-on approach working cross-functionally.
• Proven ability to manage external vendor relationships and coordinate complex technical integrations.
• Data-driven and comfortable driving insights and proposing actions, while also working with BI teams.
• Passion for providing development and guidance for junior team members.
• Excellent communicator with the confidence to work with and influence stakeholders across various teams.

Culture & Benefits

• Hybrid and flexible working with core hours, plus 25 days holiday, spontaneous Wellbeing Days, Early Finish Fridays, and Summer Fridays.
• Welcome to hirify.global Starter Stack and swag.
• £500 annual product allowance and company discount for yourself, friends, and family.
• Vitality health scheme, Employee Assistance Program (EAP), and Medicash (including dental, optical, and audiological care).
• Annual personal training and development budget.
• Pension scheme and Cycle to work scheme.
• Office socials and celebrations.