CRM Specialist (Marketing)

TL;DR

CRM Specialist (Marketing): Building and optimizing multi-channel CRM campaigns across email, push, WhatsApp, and in-product messaging with an accent on turning ideas into high-impact campaigns and ensuring delivery quality. Focus on using real-time data for targeting, executing A/B tests, and improving engagement and conversion rates.

Location: Hybrid in Cape Town, South Africa (minimum 2-3 days per week in-office)

Company

hirify.global is a FinTech company on a mission to help people achieve greater financial wellbeing, with over 22 million users worldwide.

What you will do

• Build, run, and optimise multi-channel CRM campaigns (email, push, WhatsApp, in-app) from setup to launch and reporting.
• Use real-time data to target users with personalised, timely messages across channels.
• QA and test all content for rendering, functionality, and responsiveness.
• Execute A/B tests, dynamic content, and modular templates to drive engagement and performance.
• Track, analyse, and iterate campaigns to improve open, click, and conversion rates.
• Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.

Requirements

• 2+ years of hands-on experience in CRM or email marketing within a digital B2C business.
• Experience using an enterprise-level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
• Skilled in A/B testing, audience segmentation, and personalisation strategies.
• Working knowledge of HTML and responsive frameworks for email development.
• Comfortable interpreting campaign data and using dashboards to drive optimisation.
• Exceptional attention to detail and strong written communication skills for outbound messages.

Nice to have

• Experience with Liquid for email development.
• Creative instinct for what resonates with customers.
• Proactive, curious, and eager to learn new CRM tools and channels.

Culture & Benefits

• Flexible work hours and the ability to work from home (hybrid model).
• 20 paid holidays, plus public holidays and a "duvet day" on your birthday.
• Pension Fund contribution and Private Medical Insurance.
• Continued investment into learning and development.
• Monthly team events and company events at the end of each quarter.
• Inclusive culture with flexible maternity and paternity plans.

Hiring process

• Super-fast and friendly interview process.
• Focus on understanding the real candidate and cultural fit.