TL;DR

CRM Specialist (Marketing): Building and optimizing multi-channel CRM campaigns across email, push, WhatsApp, and in-product messaging with an accent on turning ideas into high-impact campaigns and ensuring delivery quality. Focus on using real-time data for targeting, executing A/B tests, and improving engagement and conversion rates.

Location: Hybrid in Cape Town, South Africa (minimum 2-3 days per week in-office)

Company

%hirify_global% is a FinTech company on a mission to help people achieve greater financial wellbeing, with over 22 million users worldwide.

What you will do

Build, run, and optimise multi-channel CRM campaigns (email, push, WhatsApp, in-app) from setup to launch and reporting.
Use real-time data to target users with personalised, timely messages across channels.
QA and test all content for rendering, functionality, and responsiveness.
Execute A/B tests, dynamic content, and modular templates to drive engagement and performance.
Track, analyse, and iterate campaigns to improve open, click, and conversion rates.
Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.

Requirements

2+ years of hands-on experience in CRM or email marketing within a digital B2C business.
Experience using an enterprise-level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
Skilled in A/B testing, audience segmentation, and personalisation strategies.
Working knowledge of HTML and responsive frameworks for email development.
Comfortable interpreting campaign data and using dashboards to drive optimisation.
Exceptional attention to detail and strong written communication skills for outbound messages.

Nice to have

Experience with Liquid for email development.
Creative instinct for what resonates with customers.
Proactive, curious, and eager to learn new CRM tools and channels.

Culture & Benefits

Flexible work hours and the ability to work from home (hybrid model).
20 paid holidays, plus public holidays and a "duvet day" on your birthday.
Pension Fund contribution and Private Medical Insurance.
Continued investment into learning and development.
Monthly team events and company events at the end of each quarter.
Inclusive culture with flexible maternity and paternity plans.

Hiring process

Super-fast and friendly interview process.
Focus on understanding the real candidate and cultural fit.