Crm Marketing Specialist (Fintech)

TL;DR

Crm Marketing Specialist (Fintech): Design, execute and optimise multi-channel CRM campaigns and marketing automations focusing on customer acquisition, retention, and lifetime value. Focus on advanced audience segmentation, data-driven campaign performance analysis, and cross-functional project coordination.

Company

hirify.global is a pan-European digital wealth manager headquartered in London, serving over 167,000 investors with a focus on fintech innovation and customer-centric investment solutions.

What you will do

• Design and optimise multi-channel CRM campaigns across email, push notifications, and in-app messages.
• Own full lifecycle of marketing automations from ideation to performance monitoring.
• Drive advanced audience segmentation and personalisation strategies using behavioural and financial data.
• Use data and analytics to measure and improve campaign performance through A/B testing.
• Coordinate cross-functional stakeholders and communicate campaign insights effectively.
• Contribute to CRM roadmap and translate business needs into technical requirements.

Requirements

• Fluent English required.
• 3+ years experience in CRM, lifecycle marketing or marketing automation.
• Experience in financial services or fintech industry.
• Strong hands-on experience with Salesforce Marketing Cloud or similar platforms.
• Good knowledge of SQL for data extraction and segmentation.
• Strong project management and cross-functional coordination skills.

Nice to have

• Experience with AI tools for marketing automation and predictive modelling.
• Basic HTML knowledge.
• Ability to draft effective marketing copy.

Culture & Benefits

• Health insurance and wellness plan.
• Fee-free investments on hirify.global platform.
• Incentive scheme and career development opportunities.
• Training opportunities and regular social events.
• Happy and friendly culture.