CRM Manager

TL;DR

CRM Manager: Leading strategy and execution for customer lifecycle marketing, focusing on driving conversion and retention for a D2C subscription brand with an accent on Klaviyo automation, churn analytics, and cross-functional collaboration. Focus on designing and optimising automated journeys, launching high-performing campaigns, and reducing cancellation rates through data insights.

Location: Fully remote within the UK

Salary: £50,000–£60,000 (base salary) plus equity options

Company

Our client is a fast-growing D2C subscription brand shaking up how premium coffee and matcha are enjoyed at home.

What you will do

• Design, test, and optimise automated email/SMS journeys via Klaviyo.
• Launch high-performing weekly campaigns that drive conversion and retention.
• Own churn analytics and use insights to reduce cancellation rates.
• Collaborate with Creative, Product, and Growth teams to align messaging across the funnel.
• Contribute to brand storytelling with customer-focused content and experiences.

Requirements

• Proven hands-on experience with Klaviyo in a D2C environment.
• A track record of scaling lifecycle marketing, ideally in subscription-based consumables.
• Strong data analysis and segmentation skills.
• Confidence to lead CRM strategy and take full ownership of results.
• Curiosity and initiative – you're proactive, not reactive.

Culture & Benefits

• Equity options.
• Fully remote role.
• Huge influence on the growth of a breakout subscription brand.
• Work with a passionate team obsessed with great product and customer experience.
• Freedom to test new ideas in a fast-moving environment.