TL;DR

CRM Manager: Leading strategy and execution for customer lifecycle marketing, focusing on driving conversion and retention for a D2C subscription brand with an accent on Klaviyo automation, churn analytics, and cross-functional collaboration. Focus on designing and optimising automated journeys, launching high-performing campaigns, and reducing cancellation rates through data insights.

Location: Fully remote within the UK

Salary: £50,000–£60,000 (base salary) plus equity options

Company

Our client is a fast-growing D2C subscription brand shaking up how premium coffee and matcha are enjoyed at home.

What you will do

Design, test, and optimise automated email/SMS journeys via Klaviyo.
Launch high-performing weekly campaigns that drive conversion and retention.
Own churn analytics and use insights to reduce cancellation rates.
Collaborate with Creative, Product, and Growth teams to align messaging across the funnel.
Contribute to brand storytelling with customer-focused content and experiences.

Requirements

Proven hands-on experience with Klaviyo in a D2C environment.
A track record of scaling lifecycle marketing, ideally in subscription-based consumables.
Strong data analysis and segmentation skills.
Confidence to lead CRM strategy and take full ownership of results.
Curiosity and initiative – you're proactive, not reactive.

Culture & Benefits

Equity options.
Fully remote role.
Huge influence on the growth of a breakout subscription brand.
Work with a passionate team obsessed with great product and customer experience.
Freedom to test new ideas in a fast-moving environment.