Head of UKI Marketing (HRTech)

TL;DR

Head of UKI Marketing (HRTech): Shaping and delivering regional marketing strategies to drive awareness, engagement, and pipeline growth with an accent on full-funnel campaign execution, brand presence, and measurable business results. Focus on aligning strategies with sales, optimizing performance, and translating marketing activity into revenue impact.

Location: Candidates must be able to work from our London office 2–3 days a week (Tuesday to Thursday)

Company

hirify.global helps modern businesses transform the way they manage people with an intuitive, data-driven HR platform.

What you will do

• Own and execute the marketing strategy for the UKI region, aligning with global priorities and local market needs.
• Translate business goals into actionable plans that drive growth and enhance brand visibility.
• Utilise data and insights to inform strategy, balancing long-term direction and agile execution.
• Deliver full-funnel programs across brand, demand generation, ABM, and customer marketing.
• Partner with Sales to align on pipeline targets and improve conversion rates.
• Lead and develop a high-performing regional marketing team.

Requirements

• Extensive experience in B2B SaaS marketing, with a strong record of driving measurable pipeline growth and revenue impact.
• Proven ability to plan and execute integrated, full-funnel marketing programs across SMB, mid-market, and enterprise segments.
• Commercially minded with a solid grasp of key marketing metrics (CAC, CLTV, pipeline velocity).
• Deep understanding of regional go-to-market dynamics, competitive landscapes, and buyer personas.
• Skilled at collaborating with senior stakeholders and representing the marketing function as a strategic partner.

Culture & Benefits

• Competitive compensation, benefits, and pre-IPO equity.
• Company share options plan.
• Cash allowance for health insurance and annual vision allowance.
• Annual Headspace subscription and wellness benefits.
• Travel support (cycle scheme and season ticket loans).
• Hybrid working from day 1 with a work from home allowance.
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment).
• Quarterly Bob balance days (long weekend) and 2 Social Impact days for volunteering.
• Awesome employee referral program ($2,500 for each successful referral).
• Pension scheme auto-enrolment from day 1.
• Fun company and team social events.
• Take your birthday off and receive a special gift.