Head of Social

TL;DR

Head of Social: Building and leading the social growth function, focusing on the creator ecosystem and developing scalable social media channels. Focus on crafting engaging brand narratives across platforms, producing high-quality short-form video content, and continuous experimentation for growth.

Location: Fully Remote. Relocation to Cyprus is optional.

Company

hirify.global is an AI-powered health coaching app dedicated to empowering adults to lose weight and embrace a healthier lifestyle through a sustainable, personalized approach.

What you will do

• Define and drive long-term social growth strategy, including channel roles, brand tone of voice, and content pillars.
• Build and nurture a creator ecosystem, focusing on TikTok formats and repeatable UGC pipelines for short-form video content.
• Craft emotionally engaging brand narratives across all social platforms to build trust and audience affinity.
• Manage fast, continuous content cycles, guiding SMM and content producers with an emphasis on short-form video.
• Experiment with new formats, analyze performance, and create repeatable playbooks for growth.
• Collaborate cross-functionally with Product Marketing, Creative, Growth, Brand, and Analytics teams.
• Evolve the Social Growth team's structure and processes for scalability.

Requirements

• Creative vision & cultural fluency: Deep understanding of social platforms, trends, and storytelling.
• Social-first brand building: Experience developing or scaling social-first or creator-led brands across TikTok, Instagram, and YouTube.
• Creator economy & UGC: Hands-on experience working with creators, ambassadors, or UGC pipelines.
• High-velocity content environments: Comfort working in fast content cycles, especially short-form video, with frequent testing.
• Experience building or optimizing content processes, workflows, or small teams, and ability to think in scalable systems.
• Ability to work through rapid loops, combining creative instinct with performance data.

Nice to have

• Experience in consumer apps, wellness, health & fitness, or lifestyle categories.

Culture & Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product.
• A competitive salary package based on your unique expertise, skillset, and impact, plus stock options.
• Flexible hours, with a focus on results.
• 21 days annual leave, plus bank holidays observed where you live.
• A premium Simple subscription.
• The equipment needed to be happy and productive.