TL;DR

Head of Social: Building and leading the social growth function, focusing on the creator ecosystem and developing scalable social media channels. Focus on crafting engaging brand narratives across platforms, producing high-quality short-form video content, and continuous experimentation for growth.

Location: Fully Remote. Relocation to Cyprus is optional.

Company

%hirify_global% is an AI-powered health coaching app dedicated to empowering adults to lose weight and embrace a healthier lifestyle through a sustainable, personalized approach.

What you will do

Define and drive long-term social growth strategy, including channel roles, brand tone of voice, and content pillars.
Build and nurture a creator ecosystem, focusing on TikTok formats and repeatable UGC pipelines for short-form video content.
Craft emotionally engaging brand narratives across all social platforms to build trust and audience affinity.
Manage fast, continuous content cycles, guiding SMM and content producers with an emphasis on short-form video.
Experiment with new formats, analyze performance, and create repeatable playbooks for growth.
Collaborate cross-functionally with Product Marketing, Creative, Growth, Brand, and Analytics teams.
Evolve the Social Growth team's structure and processes for scalability.

Requirements

Creative vision & cultural fluency: Deep understanding of social platforms, trends, and storytelling.
Social-first brand building: Experience developing or scaling social-first or creator-led brands across TikTok, Instagram, and YouTube.
Creator economy & UGC: Hands-on experience working with creators, ambassadors, or UGC pipelines.
High-velocity content environments: Comfort working in fast content cycles, especially short-form video, with frequent testing.
Experience building or optimizing content processes, workflows, or small teams, and ability to think in scalable systems.
Ability to work through rapid loops, combining creative instinct with performance data.

Nice to have

Experience in consumer apps, wellness, health & fitness, or lifestyle categories.

Culture & Benefits

Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product.
A competitive salary package based on your unique expertise, skillset, and impact, plus stock options.
Flexible hours, with a focus on results.
21 days annual leave, plus bank holidays observed where you live.
A premium Simple subscription.
The equipment needed to be happy and productive.