Field Marketing Manager

TL;DR

Field Marketing Manager (Fintech): Developing, executing, and managing demand generation campaigns and programs for net new acquisition and cross-sell in the UKI territory with an accent on driving pipeline conversion and optimizing digital and offline programs. Focus on leveraging intent tools, ensuring consistent messaging, and reporting on campaign performance and ROI.

Location: Fully Remote

Company

hirify.global is a global leader in cloud-based spend management solutions, leveraging AI to simplify accounts payable and empower finance teams worldwide.

What you will do

• Develop, execute, and manage net new acquisition and aftermarket cross-sell demand generation campaigns.
• Attend trade shows, conferences, and other events to drive demand and awareness.
• Support collaboration with regional, BDR, and sales teams to create pipeline and improve conversion rates.
• Develop, execute, manage, and optimize digital and offline programs across all channels.
• Manage budget, track analytical campaign performance, and report on results and ROI to stakeholders.
• Develop and manage account-based programs, utilizing intent tools to build engagement.

Requirements

• B.A. or B.S. in Marketing, Marketing Communications, Advertising, Business, or a related degree.
• 7+ years marketing, marketing communications, advertising, or related experience, ideally in B2B cloud solutions.
• Experience developing and executing successful marketing plans to drive demand.
• Proficiency with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), and analytics/business insight tools (Domo/PowerBI/Tableau).
• Previous experience with Accounts Payable automation, Spend Management, electronic payments, or procurement software solutions.
• Passion for designing and executing multi-channel digital demand generation programs and optimization.

Nice to have

• SaaS experience.
• Experience working in international marketing.

Culture & Benefits

• Collaborative and meritocratic work culture with supportive leadership.
• Opportunity for career and professional development.
• Join a diverse, global community where curiosity is celebrated and ideas matter.
• Values guided by Connect, Question, and Own.
• Focus on transforming the future of finance with AI and finding work-life balance.