8 часов назад
VP of Product Marketing
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Описание вакансии
VP of Product Marketing
We’re looking for a VP of Product Marketing to join our Helsinki, Dublin, or Amsterdam office. You can also work fully remotely from the UK or Poland.
In this role, you will lead a world-class Product Marketing organization, owning the entire product narrative, competitive positioning, and go-to-market (GTM) execution across all product lines.
This role is ideal for a senior PMM leader who thrives in fast-paced SaaS environments, understands data and analytics ecosystems, and can elevate a product-led business into a category-defining platform.
YOUR DAY-TO-DAY WORK AND RESPONSIBILITIES INCLUDE…
Product Positioning & Narrative
* Own and refine Supermetrics’ core product story, value propositions, and messaging framework across all segments and regions.
* Develop clear value props that resonate with marketers, analysts, data teams, and broader decision-makers and that differentiate against competitors and emerging alternatives.
* Build a scalable messaging architecture and our product storytelling framework.
* Lead analyst relations strategy, ensuring alignment between analyst perception and product-market narrative.
Strategic Go-to-Market
* Architect GTM playbooks for launches for minor and major product and feature releases.
* Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue.
* Ensure that GTM motions support PLG and SLG motions.
Pricing, Packaging & Monetisation
* Partner with Product, Sales, Finance, and RevOps on monetization strategy.
* Contribute market context: competitive benchmarks, buyer willingness-to-pay signals, and segment elasticity to the pricing model.
* Ensure that our pricing articulation aligns with customer value perception.
Customer, Competitive & Market Intelligence
* Operationalise competitive insights into battlecards, win/loss patterns, and objection-handling tools that enable Sales, CS, and Product to win and retain deals.
* Maintain up-to-date market landscapes and segment-level trend analysis to inform product positioning and strategic GTM decisions.
* Partner with Customer Success and Product to synthesize Voice-of-Customer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations.
Sales, Marketing & Customer Success Enablement
* Build and evolve enablement assets: decks, product sheets, objection-handling docs, internal FAQs
* Partner with Sales Enablement and Customer Success to drive adoption and revenue retention
* Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value.
* Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs.
PMM Team & Function Leadership
* Lead, coach, and manage a high-performing Product Marketing team, identifying development and growth areas and career paths.
* Institutionalise PMM processes and rituals across the org
THIS POSITION IS FOR YOU IF YOU HAVE…
* 12+ years of experience in product marketing or related roles within B2B SaaS.
* 8+ years leading PMM teams, ideally in high-growth or scale-up environments.
* Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG).
* Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly.
* Deep understanding of SaaS monetization, pricing, and packaging.
* Experience partnering with executive teams to influence product direction and revenue strategy.
We’re looking for a VP of Product Marketing to join our Helsinki, Dublin, or Amsterdam office. You can also work fully remotely from the UK or Poland.
In this role, you will lead a world-class Product Marketing organization, owning the entire product narrative, competitive positioning, and go-to-market (GTM) execution across all product lines.
This role is ideal for a senior PMM leader who thrives in fast-paced SaaS environments, understands data and analytics ecosystems, and can elevate a product-led business into a category-defining platform.
YOUR DAY-TO-DAY WORK AND RESPONSIBILITIES INCLUDE…
Product Positioning & Narrative
* Own and refine Supermetrics’ core product story, value propositions, and messaging framework across all segments and regions.
* Develop clear value props that resonate with marketers, analysts, data teams, and broader decision-makers and that differentiate against competitors and emerging alternatives.
* Build a scalable messaging architecture and our product storytelling framework.
* Lead analyst relations strategy, ensuring alignment between analyst perception and product-market narrative.
Strategic Go-to-Market
* Architect GTM playbooks for launches for minor and major product and feature releases.
* Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue.
* Ensure that GTM motions support PLG and SLG motions.
Pricing, Packaging & Monetisation
* Partner with Product, Sales, Finance, and RevOps on monetization strategy.
* Contribute market context: competitive benchmarks, buyer willingness-to-pay signals, and segment elasticity to the pricing model.
* Ensure that our pricing articulation aligns with customer value perception.
Customer, Competitive & Market Intelligence
* Operationalise competitive insights into battlecards, win/loss patterns, and objection-handling tools that enable Sales, CS, and Product to win and retain deals.
* Maintain up-to-date market landscapes and segment-level trend analysis to inform product positioning and strategic GTM decisions.
* Partner with Customer Success and Product to synthesize Voice-of-Customer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations.
Sales, Marketing & Customer Success Enablement
* Build and evolve enablement assets: decks, product sheets, objection-handling docs, internal FAQs
* Partner with Sales Enablement and Customer Success to drive adoption and revenue retention
* Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value.
* Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs.
PMM Team & Function Leadership
* Lead, coach, and manage a high-performing Product Marketing team, identifying development and growth areas and career paths.
* Institutionalise PMM processes and rituals across the org
THIS POSITION IS FOR YOU IF YOU HAVE…
* 12+ years of experience in product marketing or related roles within B2B SaaS.
* 8+ years leading PMM teams, ideally in high-growth or scale-up environments.
* Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG).
* Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly.
* Deep understanding of SaaS monetization, pricing, and packaging.
* Experience partnering with executive teams to influence product direction and revenue strategy.
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