Performance Marketing Lead (Mobile Gaming)

TL;DR

Performance Marketing Lead (Mobile Gaming): Driving user growth by shaping and executing end-to-end performance marketing strategy for mobile games, managing substantial budgets, and mentoring a team. Focus on aligning marketing efforts with product vision and ensuring strong Return on Ad Spend (ROAS) for high-volume acquisition campaigns.

Location: Can be based in either Espoo or Barcelona, following a hybrid policy with at least two days per week in the office.

Company

Rovio, part of the SEGA family, is world-famous for its flagship IP Angry Birds.

What you will do

• Develop and execute the performance marketing strategy with clear goals and KPIs.
• Lead, mentor, and support the performance marketing team, fostering growth and accountability.
• Plan, run, and optimize high-volume acquisition campaigns across multiple channels.
• Build strong relationships with internal teams and external advertising partners.
• Partner with the Product team to shape user journeys and maximize acquisition.

Requirements

• Extensive experience in performance marketing, including strategy development, campaign planning, and hands-on media buying for mobile games.
• Proven ability to effectively manage and optimize multi-million dollar acquisition budgets.
• Strong analytical skills to interpret complex data and drive continuous optimization.
• Proven leadership in managing and mentoring teams, setting clear goals, and driving accountability.
• Excellent communication and interpersonal skills with a collaborative mindset.

Nice to have

• Experience with the performance marketing creative process.
• Strong understanding of mobile marketing AdTech (game measurement tools, attribution providers, programmatic advertising, fraud prevention).
• Experience working on casual puzzle games.

Culture & Benefits

• Committed to providing reasonable accommodations for qualified individuals with disabilities or conditions.
• Continuously improving workplace accessibility.
• Welcomes applicants to use their preferred name in the application.