Senior Manager, CRM Marketing

TL;DR

Senior Manager, CRM Marketing: Leading and optimizing email marketing programs for the TurboTax business with an accent on driving transactions, customer retention, and personalization. Focus on designing and implementing 1:1 campaigns, managing a high-performing team, and leveraging CRM data for performance insights.

Location: Based in San Diego, California; Woodland Hills, California; Mountain View, California; or New York, New York, USA

Salary: Southern California: $159,000–$215,500; Bay Area: $171,500–$231,500; New York: $154,000–$208,500

Company

hirify.global is a global financial technology platform powering prosperity for 100 million customers worldwide with products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Manage the TurboTax email program to drive transactions and ensure flawless execution of complex campaigns for a large US customer base.
• Lead the effort to deliver superlative campaigns, ensuring compelling storytelling, relevant content, and best-in-class creative.
• Drive the vision to implement truly 1:1 campaigns to customers through personalized messaging, offers, and content.
• Lead and develop a high-performing team of 3-4 marketers, managing project prioritization, campaign planning, and process improvement.
• Help define channel contact strategy, maintaining calendars and defining governance protocols.
• Partner with CRM data and operations teams to articulate complex campaign requirements and ensure proper technical implementation from data flow to dynamic content execution.

Requirements

• 6-10 years of experience managing an elaborate email marketing program for a Fortune 500 company.
• Impeccable knowledge of email marketing best practices, especially around creative and storytelling.
• Keen understanding of the data undergirding CRM programs, enabling campaign orchestration and personalization.
• Superior organizational, project management, and communication skills, with hands-on management of campaign deployments under tight deadlines.
• Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
• Strong analytical and data manipulation skills that result in meaningful insights and drive performance.

Culture & Benefits

• Competitive compensation package with a strong pay for performance rewards approach.
• Eligibility for a cash bonus, equity rewards, and benefits.
• Commitment to fair pay for employees through regular comparisons across categories of ethnicity and gender.
• Opportunity to contribute to a global financial technology platform serving approximately 100 million customers.