CRM Campaign Manager (Marketing)

TL;DR

CRM Campaign Manager (Marketing): Developing and executing B2C campaigns and automated programs to attract and retain customers, focusing on customer engagement and revenue targets. Focus on influencing CRM lifecycle strategy and ensuring effective end-to-end delivery across push, in-app, SMS, and email channels.

Location: Hybrid in Atlanta, GA

Company

hirify.global is a global company transforming urban mobility and guiding communities towards more livable cities.

What you will do

• Plan and execute strategic CRM communication programs.
• Ensure effective end-to-end delivery of CRM campaigns across push, in-app, SMS, and email.
• Analyze performance and optimize CRM campaigns through A/B and multivariate tests.
• Plan personalization and dynamic content for multi-channel campaigns.
• Develop and execute upsell/cross-sell methods to contribute to revenue.
• Advocate for customer experience across all lifecycle channels.

Requirements

• 3–5 years of relevant working experience in CRM or marketing.
• Bachelor’s degree in a relevant field.
• Advanced proficiency in CRM tooling, preferably Braze, with the ability to build and QA complex campaign logic.
• Experience with A/B testing, experimentation, and a strong understanding of CRM and Customer KPIs.
• Basic knowledge of analytics tools such as Looker and Mixpanel.
• Demonstrated experience in cross-functional collaboration.

Culture & Benefits

• Be part of a growing, highly appreciated team influencing CRM Lifecycle strategy.
• Work in a collaborative, solution-oriented, and data-driven environment.
• Opportunity to contribute to making cities more livable.
• Values: Curious, Focused, and Together.