Lifecycle Marketing Manager (Specialty Care)

TL;DR

Lifecycle Marketing Manager (Specialty Care): Design and execute multi-channel marketing programs to increase awareness, guide members into appropriate mental health care pathways, and deepen engagement throughout treatment with an accent on personalized, data-driven lifecycle journeys. Focus on building automated workflows, optimizing campaigns, and collaborating cross-functionally to improve member experience and program adherence.

Location: Hybrid in New York, United States

Salary: $97,680 - $122,100

Company

hirify.global is a leading mental health service provider partnering with over 450 companies globally, delivering clinically validated, personalized mental healthcare solutions.

What you will do

• Build and optimize automated multi-channel marketing workflows across the full member journey from awareness to retention.
• Create and manage campaigns using email, SMS, push, in-app, and direct mail to drive member action and treatment adherence.
• Collaborate with Product, Care Operations, and Clinical teams to align campaigns with program goals and pathways.
• Lead testing and continuous improvement through experimentation and data analysis.
• Enhance targeting, personalization, and measurement using martech platforms and CRM integrations.
• Provide structured updates and performance insights to stakeholders.

Requirements

• Location: Hybrid role based in New York, United States
• 3–5+ years experience in lifecycle, CRM, or growth marketing, preferably in healthcare, SaaS, or member engagement.
• Proficiency with lifecycle marketing platforms (Iterable preferred) and building automated workflows.
• Strong writing skills with ability to communicate sensitive topics compassionately.
• Data-driven mindset with experience interpreting metrics and refining campaigns.
• Familiarity with AI tools for content, QA, or analytics workflows.

Nice to have

• Experience with HTML and templating languages (Handlebars, Liquid).
• Passion for mental health and commitment to helping members find the right care.

Culture & Benefits

• Health, dental, and vision benefits starting first day, including One Medical access and HSA/FSA plans.
• Employer 401(k) match up to 2% and paid time off including vacation, sick leave, and holidays.
• Parental leave up to 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to wellness programs like Noom, fertility care support, and fitness subscriptions.
• Professional development reimbursement and donation matching for charitable causes.