Digital Marketing Manager

TL;DR

Digital Marketing Manager: Managing and executing all digital strategy at the Business Unit level, including product portfolios, with an accent on developing and implementing comprehensive digital marketing plans to drive business growth. Focus on overseeing digital campaigns, analyzing performance metrics, and ensuring effective utilization of various digital channels.

Location: Remote. Must be eligible to work in the country where the position is located, as sponsorship is not offered.

Company

hirify.global is a global provider of comprehensive solutions for the Office of the CFO, transforming how teams operate with accessible financial data across financial planning, accounting, and operations.

What you will do

• Lead cross-functional digital efforts and act as the main point of contact for digital within the Business Unit.
• Collaborate with paid media, web, SEO, and social media specialists on campaign strategy, execution, and optimization.
• Analyze digital performance metrics, providing regular reports and insights to stakeholders.
• Achieve specific digital MQL and pipeline goals aligned with broader marketing and company objectives.
• Oversee website optimization efforts to enhance user experience and increase conversion rates.
• Stay up-to-date with industry trends, evaluate channel expansion opportunities, and oversee the Business Unit's A/B testing strategy.

Requirements

• 5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses.
• Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic.
• Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms.
• Proficient in campaign analysis, reporting, and data-driven decision-making.
• Confidence and experience collaborating with senior leadership to align digital strategies with business goals.
• Must be eligible to work in the country where the position is located, as sponsorship is not offered.

Nice to have

• Experience working with start-ups or high-growth/PE-backed companies.
• Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp.
• Agency experience.
• Solid understanding of Microsoft Office applications, and experience working in Tableau, Power BI, and Google Data Studio.
• Experience with ABM and data platforms like Clearbit and 6sense.

Culture & Benefits

• High-energy, high-performance global team with a focus on driving results.
• Committed to equal employment opportunity regardless of race, color, ethnicity, or other protected classes.
• Emphasis on core values: Drive & Discipline, Growth Mindset, Crispness of Execution, Communication, Creative Thinking, Analysis & Strategy, and Leadership.