VP Demand Generation (Cybersecurity)

TL;DR

VP Demand Generation (Cybersecurity): Lead global marketing efforts to drive scalable revenue growth in the cybersecurity market with an accent on B2B SaaS demand generation, channel partner marketing, and data-driven campaign optimization. Focus on designing multi-channel campaigns, scaling marketing teams, and optimizing marketing ROI through analytics and technology innovation.

Location: Hybrid in Morrisville, North Carolina and Ottawa, Canada

Company

hirify.global delivers an end-to-end cyber resilience platform blending AI-powered capabilities and flexible tech stacks to protect businesses against evolving cyberthreats.

What you will do

• Lead and scale a global demand generation team focused on new customer acquisition and revenue expansion
• Develop and execute go-to-market strategies aligned with sales and revenue goals
• Design integrated multi-channel campaigns targeting SMB security buyers and channel partners
• Implement data-driven marketing analytics and optimize campaign performance and ROI
• Identify and integrate new marketing technologies to enhance demand generation capabilities
• Collaborate cross-functionally with sales, channel partners, and product marketing teams

Requirements

• Location: Hybrid in Morrisville, North Carolina or Ottawa, Canada
• 10+ years in B2B SaaS demand generation with 5+ years in leadership managing teams of 10+
• Proven success in channel partner marketing and co-marketing program development
• Strong analytical skills with experience in marketing ROI and data-driven decision making
• Exceptional communication skills with ability to engage C-level executives
• Technical project management experience and ability to scale programs efficiently

Nice to have

• Cybersecurity industry experience and understanding of security buyer personas
• Full-funnel marketing expertise including email, paid media, SEO/SEM, social, and events
• Experience with MSP business models and channel sales dynamics
• Marketing technology stack experience including Salesforce, Marketo, and ABM tools
• Experience with security-focused events and community engagement
• Track record of success at high-growth startups or rapid scaling companies

Culture & Benefits

• Fully covered medical, dental, and vision insurance for employees and dependents
• Generous PTO, paid parental leave, and volunteer days
• 401(k) with company match and flexible spending accounts
• Employee stock purchase program and wellness rewards
• Free lunch twice weekly and on-site gym access at select hubs
• Custom learning experiences and fun fundraising opportunities