Senior Demand Generation Manager

TL;DR

Senior Demand Generation Manager: Implementing and optimizing demand generation strategies to drive B2B SaaS business growth and customer acquisition with an accent on MQLs, pipeline, and revenue targets. Focus on developing predictable and scalable programs, integrating paid, owned, and earned channels, and leveraging AI tools for marketing effectiveness.

Location: Remote from Ireland or the UK

Company

hirify.global is a product company providing a powerful platform for project management and operations, designed for teams delivering client work.

What you will do

• Develop and execute comprehensive demand generation campaigns covering the entire sales funnel across multiple channels.
• Be accountable for achieving overall KPIs, as well as quarterly trial, MQL, pipeline, and revenue targets.
• Oversee the end-to-end execution of campaign plans, ensuring timely delivery and budget adherence.
• Partner with the Paid Media team to shape channel strategy, especially on LinkedIn.
• Consistently track, analyze, and optimize campaign performance, leveraging AI tooling.
• Collaborate closely with various marketing and sales stakeholders to ensure demand generation plans achieve growth targets.

Requirements

• 7+ years of relevant experience in a demand generation role within a B2B SaaS company.
• Strong understanding of SaaS unit economics, including ARR, MRR, CAC, sales cycle, and associated metrics (MQLs, SQLs, pipeline).
• Strong leadership, analytical, and project management skills.
• Experience with event-led marketing (virtual and in-person) and integrated acquisition programs across paid, owned, and earned channels.
• Proven experience in developing optimized creative, building full-funnel campaigns, and conducting platform reviews for ongoing performance optimization.
• Strong copywriting skills with a focus on conversion.
• Proficiency and comfort with AI tools to accelerate speed-to-market, automate workflows, and enhance marketing effectiveness.
• Familiarity with trial conversion journeys in support of sales motion.

Nice to have

• Expertise with Hubspot or similar marketing automation tools.

Culture & Benefits

• Competitive salary.
• Up to 30 days vacation.
• Pension/Retirement matching, health plans, and wellbeing programs.
• Give Back program and generous educational resources allowance.
• Inclusive policies including maternity, paternity, and parent leave, with a focus on flexible working.
• Recognition programs.
• Employee Share Options (ESOP).