Digital Marketing Manager (Solar Energy)

TL;DR

Digital Marketing Manager (Solar Energy): Defining and driving hirify.global’s global content marketing strategy across digital channels, social media, newsletters, and homepage content with an accent on strengthening brand positioning and increasing worldwide brand awareness. Focus on developing data-driven newsletter and SEO strategies, coordinating online campaigns, and providing content guidance to local marketing teams.

Location: Flexible work setup with hybrid or fully remote options globally.

Company

hirify.global is a company in the renewable energy industry focusing on solar solutions, aiming to strengthen its brand positioning and global awareness.

What you will do

• Lead the global content strategy across digital channels (Social Media, Newsletter, Blog).
• Develop and implement an engaging, data-driven newsletter strategy.
• Own the SEO content strategy to enhance search engine visibility and drive organic traffic.
• Collaborate with the performance marketing team to coordinate online and offline advertising campaigns.
• Provide guidance and support for content marketing initiatives to local marketers.
• Track content performance, identify optimization areas, and manage community engagement and MQLs within the CRM.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Typically 3–7 years of professional experience in digital marketing, with strong content marketing expertise.
• In-depth knowledge of common social media platforms, organic strategies, and paid campaign options.
• Proficiency in CRM systems (e.g., HubSpot) for lead management and reporting.
• Strong analytical skills with the ability to interpret data and create actionable strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Experience collaborating with cross-functional teams in a global or regional environment.
• Fluency in English and at least one additional European language (mother tongue level).

Nice to have

• Interest in the solar energy industry and previous B2B experience.
• Prior work experience in a PV-related industry.
• Knowledge of Chinese.

Culture & Benefits

• Join an international team with diverse cultural backgrounds.
• Enjoy ownership and impact with freedom to bring your ideas to the table.
• Benefit from a flexible work setup (hybrid or fully remote) supporting work-life balance.
• Work in a value-driven culture with flat hierarchies and supportive leadership.
• Grow your career in an international environment with professional growth opportunities.
• Be part of a rapidly expanding hirify.global team in the renewable energy industry.