Director, Demand Generation (Marketing)

TL;DR

Director, Demand Generation: Developing and executing marketing strategies to drive pipeline and revenue growth through paid channels and email marketing with an accent on strategy, leadership, and performance marketing. Focus on optimizing digital marketing budget, analyzing campaign performance data, and implementing list segmentation strategies for targeted communications.

Location: The role is associated with Palo Alto, California. Salary range specified for California applicants.

Salary: $165,000 – $183,000 plus variable, benefits, perks, and equity.

Company

hirify.global transforms technology complexity into business opportunity as a leader in enterprise orchestration, helping businesses streamline operations with an AI-powered platform.

What you will do

• Develop and own the digital marketing roadmap focusing on paid channels and email marketing.
• Lead and mentor a team of digital marketing specialists, fostering a culture of high performance.
• Manage and optimize the digital marketing budget to maximize ROI and achieve business KPIs.
• Oversee the strategy, execution, and optimization of all paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• Develop and manage the overall email marketing strategy, including welcome series, nurture campaigns, and lifecycle marketing.
• Define key performance indicators (KPIs) and establish a clear measurement framework for marketing efforts, providing data-driven insights.

Requirements

• 8+ years of experience in digital marketing, with a minimum of 2 years in a leadership role focusing on paid media and email marketing.
• Proven track record of developing and executing successful digital marketing strategies.
• Deep expertise in paid advertising platforms (e.g., Google Ads, Meta Ads) and a strong understanding of performance marketing principles.
• In-depth knowledge of email marketing best practices, including list management, deliverability, and automation.
• Exceptional analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Proficiency with marketing automation and CRM platforms (Marketo, Salesforce, DemandBase, etc.).

Culture & Benefits

• Flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
• Driven by innovation and looking for team players who want to actively build the company.
• Balancing productivity with self-care.
• Vibrant and dynamic work environment with a multitude of benefits.