Conversion Rate (CRO) Manager

TL;DR

Conversion Rate Manager (CRO): Taking ownership of potential patient digital journeys from first touchpoint through sign-up with an accent on behavioural research, funnel analysis, and structured experimentation. Focus on building intuitive, emotionally supportive, high-converting experiences that help more people access clinically backed healthcare.

Location: Flexible hybrid working in Berlin

Company

hirify.global is on a mission to make good health last a lifetime, aiming to support 1 million patients globally by 2028 through digital healthcare services.

What you will do

• Conduct ongoing research into user behaviour across the website, quiz flow, and lifecycle touchpoints.
• Analyze funnel performance to identify friction, hesitation points, and behavioural patterns.
• Combine qualitative and quantitative insights to build strong hypotheses and prioritise high-impact opportunities.
• Lead discovery work for journey mapping, behavioural diagnosis, and insight gathering.
• Shape messaging and content grounded in consumer psychology and local expectations.
• Collaborate with product, design, marketing, and operations teams to ensure every step of the journey supports patient trust, clarity, and confidence.

Requirements

• 3–4+ years in CRO, growth, or product optimisation, with a strong interest in user behaviour and decision-making.
• Experience turning user research into clear, actionable optimisation strategies.
• Skilled at combining data, behavioural patterns, and qualitative feedback.
• Strong hypothesis development and structured communication skills.
• Experience improving digital journeys in D2C, consumer, or subscription-based businesses.
• Fluent in German and English, with a strong understanding of German consumer behaviour.

Culture & Benefits

• Opportunity to make a real impact on patient trust, understanding, and access to effective weight-management care.
• Ownership and shaping of the CRO strategy for Germany.
• Join a high-performing, mission-driven team with a strong culture of work-life balance and flexible working hours.
• Flexible hybrid working in Berlin.
• Employee options programme providing equity in the business.
• Competitive remuneration package with government contributions, plus fun office parties and team dinners.