Growth Manager (PLG)

TL;DR

Growth Manager (PLG): Driving user acquisition, activation, and conversion for a self-serve product with an accent on optimizing onboarding flows, refining free-trial funnels, and driving product adoption. Focus on designing, running, and analyzing growth experiments, translating data into actionable insights, and contributing to growth playbooks.

Location: On-site in Berlin, Germany

Company

hirify.global is Europe’s fastest-growing legal AI company, building an AI platform that combines deep legal reasoning with generative technology for legal work.

What you will do

• Support the Head of PLG in managing and optimizing the self-checkout funnel from signup to conversion.
• Analyze user behavior and funnel performance to identify friction points and improvement opportunities.
• Partner with Product, Marketing, and Design to execute growth experiments (A/B tests, onboarding tweaks, landing page optimizations).
• Collaborate with Demand Generation to align campaigns with in-product activation and upsell flows.
• Help drive product adoption and engagement by coordinating educational content in the hirify.global Academy.
• Monitor KPIs across acquisition, activation, and retention, translating data into actionable insights.

Requirements

• 1–2 years of experience in Growth, Product, Marketing, or Data at a B2B SaaS or tech company.
• Strong analytical skills and comfort working with data tools (e.g., Looker, Amplitude, GA4, or similar).
• A solid understanding of product funnels, conversion optimization, and user activation.
• Strong collaboration skills across Product, Marketing, and Design.
• Curiosity about user behavior, experimentation, and growth strategy.
• Excellent communication skills in English.

Nice to have

• Experience with legal tech, SaaS, or professional services industries.
• German language skills.

Culture & Benefits

• A high-impact role with direct contribution to hirify.global’s growth phase.
• Mentorship from senior leaders and exposure to cross-functional work.
• Opportunity to shape one of Europe’s leading PLG motions in AI and legal tech.
• A fast-paced, entrepreneurial environment with lots of ownership and learning potential.
• Competitive compensation and clear career growth pathways.
• Work on-site at the Merantix AI Campus in Berlin, surrounded by Europe’s top AI startups.