Team Lead Marketing Activation Services

TL;DR

Team Lead Marketing Activation Services: Leading and developing a team of CRM specialists to deliver strategic guidance, operational execution, and performance analysis for enterprise clients with an accent on email deliverability and lifecycle marketing. Focus on managing complex workflows, driving continuous improvement, and collaborating cross-functionally to scale marketing activation capabilities.

Location: Hybrid in New York City, United States

Company

hirify.global is a global marketing tech company recognized by Forrester and Gartner, working with major brands and combining art and science in CRM solutions.

What you will do

• Lead and mentor a team of CRM specialists, setting standards for operational excellence and collaboration.
• Manage daily team operations, workload distribution, and quality assurance of marketing campaigns.
• Develop and maintain email deliverability frameworks and best practices.
• Drive strategic CRM initiatives and lifecycle marketing roadmaps for enterprise clients.
• Collaborate with product, engineering, data, sales, and customer success teams to improve activation outcomes.
• Create scalable processes, SOPs, and training materials to support team growth.

Requirements

• Location: Hybrid work model based in New York City, United States
• English: Proficient (B2) required
• 3+ years hands-on experience in CRM, email marketing, or marketing operations with 2+ years in team leadership.
• Strong knowledge of email deliverability including SPF, DKIM, DMARC, and compliance.
• Experience with CRM/ESP platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or Klaviyo.
• Excellent communication, project management, and stakeholder management skills.