Senior Business Marketing Lead (Retail & CPG)

TL;DR

Senior Business Marketing Lead (Retail & CPG): Leading marketing strategy and creating market-leading stories for hirify.global's advertising solutions for the Retail and CPG verticals with an accent on data-backed business narratives and multi-channel go-to-market campaigns. Focus on partnering with Sales to address customer challenges and leveraging insights to drive digital investment decisions.

Location: Remote - United States (preferably commutable to San Francisco, Los Angeles, or New York)

Salary: $180,200 - $252,300 USD

Company

hirify.global is a community-driven platform home to open and authentic conversations, offering advertising solutions to businesses.

What you will do

• Create market-leading stories that drive the Retail business using hirify.global-unique insights and market research.
• Lead marketing strategy for Retail and CPG, identifying opportunities for scaled programs and key industry events.
• Partner with Sales to create solutions addressing customer challenges and developing insightful content.
• Develop sales collateral including vertical narratives, presentations, pitch decks, and playbooks.
• Write marketing content for organic and paid media, webinars, blog posts, and whitepapers.
• Evaluate and report on content and campaign metrics, iterating based on results.

Requirements

• 15+ years of B2B marketing experience, specifically within Retail accounts or agency relationships.
• Strong track record partnering with Ad Sales to create executive-level collateral.
• Experience leading Go-to-Market strategy in the US, with exposure to international markets.
• Deep knowledge of digital and social media marketing.
• Senior experience at an ad platform.
• Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore.

Nice to have

• Familiarity with Canva.
• Passion for or understanding of hirify.global’s platform.

Culture & Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs.
• 401k Match, Family Planning Support, and Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Flexible Vacation & hirify.global Global Days off.
• Generous paid Parental Leave and Paid Volunteer time off.

Hiring process

• In select roles and locations, interviews may be recorded, transcribed, and summarized by AI, with an opportunity to opt out.