TL;DR

Senior Business Marketing Lead (Retail & CPG): Leading marketing strategy and creating market-leading stories for %hirify_global%'s advertising solutions for the Retail and CPG verticals with an accent on data-backed business narratives and multi-channel go-to-market campaigns. Focus on partnering with Sales to address customer challenges and leveraging insights to drive digital investment decisions.

Location: Remote - United States (preferably commutable to San Francisco, Los Angeles, or New York)

Salary: $180,200 - $252,300 USD

Company

%hirify_global% is a community-driven platform home to open and authentic conversations, offering advertising solutions to businesses.

What you will do

Create market-leading stories that drive the Retail business using %hirify_global%-unique insights and market research.
Lead marketing strategy for Retail and CPG, identifying opportunities for scaled programs and key industry events.
Partner with Sales to create solutions addressing customer challenges and developing insightful content.
Develop sales collateral including vertical narratives, presentations, pitch decks, and playbooks.
Write marketing content for organic and paid media, webinars, blog posts, and whitepapers.
Evaluate and report on content and campaign metrics, iterating based on results.

Requirements

15+ years of B2B marketing experience, specifically within Retail accounts or agency relationships.
Strong track record partnering with Ad Sales to create executive-level collateral.
Experience leading Go-to-Market strategy in the US, with exposure to international markets.
Deep knowledge of digital and social media marketing.
Senior experience at an ad platform.
Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore.

Nice to have

Familiarity with Canva.
Passion for or understanding of %hirify_global%’s platform.

Culture & Benefits

Comprehensive Healthcare Benefits and Income Replacement Programs.
401k Match, Family Planning Support, and Gender-Affirming Care.
Mental Health & Coaching Benefits.
Flexible Vacation & %hirify_global% Global Days off.
Generous paid Parental Leave and Paid Volunteer time off.

Hiring process

In select roles and locations, interviews may be recorded, transcribed, and summarized by AI, with an opportunity to opt out.