Product Marketing Manager (Healthcare Compliance)

TL;DR

Product Marketing Manager (Healthcare Compliance): Driving market success for healthcare compliance management solutions with an accent on translating technical capabilities into compelling value propositions and effective go-to-market plans. Focus on leveraging deep customer and market insights to impact product adoption, revenue growth, and brand awareness.

Location: Remote (US only, must be authorized to work in the US and located within US borders)

Compensation: $115,000 – $150,000 USD (On Target Earnings)

Company

hirify.global simplifies workforce compliance management across healthcare with innovative technology and strategic partnerships, empowering millions of professionals, employers, and regulators.

What you will do

• Develop and execute comprehensive go-to-market strategies and product marketing plans.
• Lead in-depth market research and customer analysis to identify unmet needs and emerging trends.
• Craft compelling product positioning and messaging highlighting unique value propositions.
• Own the development of high-quality content, including webinars, case studies, and sales collateral.
• Collaborate with the sales team to develop and deliver effective sales training programs and tools.
• Influence the product roadmap, ensuring new features and functionality align with market needs.

Requirements

• 4+ years of professional experience in product marketing within the healthcare software or technology industry.
• Proven experience with or exposure to compliance or regulatory solutions.
• Deep understanding of marketing principles, including market segmentation, targeting, positioning, and messaging.
• Excellent written and verbal communication skills, with the ability to create compelling content and present effectively.
• Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions.
• Proficiency in using CRM systems (Hubspot a plus) and analytics platforms.
• Must be authorized to work in the US and located within US borders.

Nice to have

• A Bachelor's degree in Marketing, Business, or a related field.
• Experience with API or data solutions.
• Experience with project management platforms like Monday.com.

Culture & Benefits

• Professional development allowance.
• Flexibility for balancing work with life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent.
• 401K with company matching, as well as financial planning education and resources (for US Employees).
• Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage (for US Employees).
• Lifestyle Spending Account (LSA) for personal well-being (for US Employees).