Customer Marketing Manager

TL;DR

Customer Marketing Manager: Driving customer expansion, advocacy, and retention within existing customer base with an accent on multi-channel lifecycle campaigns, in-product communications, and efficient sales-marketing motions. Focus on personalizing customer journeys, collaborating across departments, and maximizing Customer Lifetime Value (CLV).

Location: Hybrid, New York, NY or San Francisco, CA

Salary: $115,000 - $155,000 (On-Target Earnings)

Company

hirify.global is a hospitality software company providing an AI-powered platform used by 20,000+ hoteliers globally, backed by top Silicon Valley investors.

What you will do

• Design and execute cross-sell and upsell campaigns for Canary products, utilizing user data.
• Establish and optimize cohesive sales motions for customer accounts by partnering with CS, SDRs, and AEs.
• Own the strategy and execution of in-product and multi-channel marketing communications.
• Manage programs to capture customer success stories, case studies, video testimonials, and online reviews.
• Develop and manage comprehensive customer lifecycle marketing programs across multiple channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, English, or a related field.
• 5+ years of progressive marketing experience, with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing, preferably in a B2B SaaS environment.
• Proven experience designing and executing cross-sell campaigns with measurable revenue impact.
• Demonstrated success collaborating with Customer Success, Sales, and Product teams for integrated go-to-market motions.
• Deep familiarity with multi-channel execution, including marketing tools (e.g., Marketo, Salesforce, LinkedIn, Meta).
• Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data, and iterate.
• Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications.

Nice to have

• Hospitality Tech experience.

Culture & Benefits

• Canary Days: Company-wide days off each month to ensure at least one extended weekend or day off.
• Self Improvement Club: Monthly meetings with a budget for personal goal-related purchases.
• Professional Development Chats: Budget to drive cross-functional professional development conversations.
• Travel Reimbursement: Stipends for visiting offices in New York, San Francisco, or Dallas.
• Personal Travel Reimbursement: Credit for staying at Canary-partnered hotels.