Director, B2b Product Marketing (Edtech)

TL;DR

Director, B2B Product Marketing (Edtech): Defining and scaling hirify.global’s position as the leading Mental Health Companion for employers, health plans, and benefits consultants with an accent on translating complex mental healthcare offerings into clear, compelling stories. Focus on shaping go-to-market strategy, guiding product direction through market insight, and ensuring hirify.global shows up with a differentiated narrative.

Location: Remote in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time. For candidates with a primary residence in the greater SF area, this role will follow our hybrid model and will work 3 days per week from the office.

Salary: $154,000-$200,000 + equity + benefits

Company

hirify.global exists to provide every person access to lifelong mental health support by combining evidence-based content, clinical care, and innovative technology.

What you will do

• Own B2B product positioning, messaging, and packaging across hirify.global’s Mental Health Companion offerings.
• Craft buyer- and influencer-centric storytelling that translates hirify.global’s end-to-end mental healthcare model.
• Develop high-impact external assets and internal enablement tools that support all phases of the sales cycle.
• Lead commercialization and go-to-market strategy for new and existing B2B products and features.
• Act as a strategic thought partner to Product, shaping the roadmap through understanding of customer needs, market dynamics, and competitive landscape.
• Synthesize insights from customers, sales, partners, and benefits consultants to inform positioning, prioritization, and business strategy.

Requirements

• 10+ years of experience in B2B product marketing, ideally within high-growth, and/or healthcare, mental health, wellbeing, employer benefits, or adjacent categories.
• Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions.
• Proven track record of leading complex product launches and building differentiated positioning and go-to-market strategies.
• Strong ability to influence without authority and exceptional storytelling, writing, and presentation skills.
• Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action.
• Passion for mental health and alignment with hirify.global’s mission.

Culture & Benefits

• A mission that matters with impact you can see and feel.
• A culture that’s collaborative, inclusive, and grounded in our values.
• The chance to shape what mental health care looks like next.
• Competitive pay and benefits that support your whole self, including healthcare coverage, a wellness stipend, and a hirify.global membership.