Project Manager (Marketing Strategy)

TL;DR

Project Manager (Marketing Strategy): Develops and leads omni-channel B2B and B2C marketing and engagement plans for health plan products with an accent on multi-channel marketing strategy and CRM platforms. Focus on managing cross-functional marketing projects, coordinating internal teams, and driving measurable business outcomes.

Location: Detroit, MI (Hybrid schedule)

Company

hirify.global provides staffing services and contract opportunities with large clients.

What you will do

• Develop strategic marketing and engagement plans targeting multiple audiences including employers, members, agents, and providers.
• Manage omni-channel marketing projects and coordinate with cross-functional internal teams.
• Partner with analytics teams to develop and monitor KPIs for marketing initiatives.
• Lead day-to-day internal client relations and consulting.
• Deliver presentations to workgroups and business partner forums.

Requirements

• Location: Must be able to work in Detroit, MI with a hybrid schedule
• Bachelor’s degree in related field and minimum five years of relevant experience.
• Experience in B2B and consumer multi-channel marketing strategy.
• Experience with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud.
• Strong organizational, planning, analytical, presentation, and communication skills.
• Ability to lead and coordinate work groups effectively.

Nice to have

• Master’s degree in related field.
• Healthcare experience.
• Salesforce CRM certification or training.