Manager, Marketing Operations and Analytics

TL;DR

Manager, Marketing Operations and Analytics: Leading process optimization and attribution initiatives within the Marketing Operations team, leveraging data analytics to optimize marketing strategies, enhance lead processing, and improve operational efficiency. Focus on utilizing Eloqua and Salesforce for data-driven decision-making, defining funnel KPIs, and driving cross-functional alignment.

Location: Remote (US). Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Company

hirify.global is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections through its Infinity™ platform.

What you will do

• Create marketing strategies aligned with corporate objectives and present insights on campaign performance during Quarterly Business Reviews.
• Ensure strategic execution of marketing operations, contributing to both high-level decisions and detailed analytics.
• Evaluate marketing lead effectiveness, identify bottlenecks, and measure campaign ROI to build attribution models.
• Develop strategies for identifying and re-engaging unanswered leads based on data analysis.
• Oversee Eloqua & Salesforce data management and automation workflows for seamless lead processing and cross-system integration.
• Collaborate with Marketing, Sales, Sales Ops, and Finance teams to ensure alignment and present insights to senior leadership.

Requirements

• 7-10 years of experience in marketing operations and analytics.
• Strong analytical skills for developing metrics and models, aligning marketing data to business goals, and interpreting metrics.
• Extensive experience with Salesforce, including a deep understanding of reporting functionality and data flow through systems.
• Proficiency with marketing automation platforms (Eloqua preferred) and their reporting tools.
• Knowledge of database configuration, automation workflows, operations, and campaign performance analysis within Eloqua and Salesforce.
• Excellent communication skills for stakeholder engagement and presenting results to leadership.

Nice to have

• Proficiency in SQL and data visualization platforms (Power BI, Looker Studio).

Culture & Benefits

• A community that values your contributions and supports your growth every step of the way.
• hirify.global is an Equal Opportunity employer and a U.S. Federal Contractor.
• Commitment to equality and equal treatment for all qualified applicants and employees.