Head of User Acquisition (Performance Marketing)

TL;DR

Head of User Acquisition (Performance Marketing): Building and executing the UA strategy for an app portfolio across Meta, Google, and other channels with an accent on scaling performance across W2W, W2A, and App UA funnels while optimizing CAC, LTV, and payback. Focus on driving deep analysis of UA metrics, leading automation initiatives, and growing a high-performing UA team.

Location: Remote/Office

Company

hirify.global is a full-service media buying and advertising company developing ad products with a global team.

What you will do

• Build and execute the UA strategy for our apps portfolio across Meta, Google and selected additional channels.
• Own and scale performance across W2W, W2A and App UA funnels, with clear guardrails on CAC, LTV and payback.
• Set up and continuously improve our attribution and tracking stack (AppsFlyer/Adjust or similar, AppHud, server-side events, CAPI, UTMs).
• Drive deep analysis of UA metrics and turn data into clear actions.
• Lead the automation agenda for campaigns, budgeting, and reporting dashboards.
• Hire, mentor and grow a high-performing UA team, setting expectations, feedback loops and growth paths.

Requirements

• 3+ years in user acquisition / performance marketing with a proven track record of scaling digital or mobile products via paid channels.
• Deep hands-on expertise with Meta (Facebook/Instagram) and strong experience with Google Ads.
• Strong understanding of Web2Web, Web2App and App UA funnels, ideally for subscription-based or mobile-first products.
• Solid experience with attribution tools (AppsFlyer, Adjust, etc.) and event-based analytics to guide UA strategy.
• Strong analytical mindset: comfortable with CAC, LTV, cohorts, payback, marginal ROI and unit economics.
• Experience leading UA people: hiring, coaching, setting targets, building ways of working with Product / Monetization / Analytics.
• English: B2+ required

Nice to have

• Experience working with engineering and data teams to implement tracking, events, and automation.
• Hands-on experience with SQL or advanced analytics tools (Looker, Tableau, Power BI, etc.).
• Strong background in A/B testing and experimentation frameworks.
• Experience with mobile apps and subscription funnels: onboarding, paywalls, re-engagement.
• Experience testing and scaling on alternative platforms (TikTok, ASA, Reddit, programmatic DSPs, etc.).

Culture & Benefits

• Gain experience that correlates with your interests and promotes business.
• Realize your career ambitions and ideas within a stable company.
• Count on us for work and life challenges.
• Benefit from a strong feedback culture and a transparent system of financial motivation.
• Enjoy stable payments and a clear workflow to prevent overtime.
• Access courses and training for professional development.