Senior User Acquisition Manager

TL;DR

Senior User Acquisition Manager: Owning the full user acquisition (UA) cycle across regions, channels, and products, including strategy, budgeting, execution, and analytics, with an accent on managing large budgets, deep funnel analysis, and A/B testing. Focus on leading hypothesis pipelines, driving creative strategy, scaling new channels, and optimizing measurement frameworks like SKAN and Privacy Sandbox.

Location: Hybrid work mode in Kazakhstan. A relocation package is offered for candidates from other regions.

Company

hirify.global is a global mobility and urban services platform.

What you will do

• Develop and execute data-driven user acquisition (UA) strategies across multiple regions, channels, and products, with full ownership of performance.
• Manage and efficiently allocate large budgets to achieve CAC, ROAS, LTV, and payback targets.
• Conduct deep analysis of funnels, cohorts, retention, and unit economics to identify growth levers.
• Lead hypothesis pipelines and run structured A/B tests for creatives, bidding strategies, and targeting.
• Collaborate closely with product, analytics, BI, and creative teams to align on goals and ensure cross-functional execution.
• Develop and optimize SKAN schemas, conversion values, and migration strategies under Privacy Sandbox, while exploring new UA channels.

Requirements

• 3+ years of hands-on experience in user acquisition/performance marketing for mobile products.
• Proven experience leading a region or multiple geos, with the ability to set direction, drive strategy, and deliver measurable growth.
• Deep expertise in major paid channels including Meta, Google UAC, TikTok, and Apple Search Ads (ASA).
• Strong analytical mindset with confidence in funnel diagnostics, cohorts, financial metrics, unit economics, and advanced knowledge of MMPs and attribution models (SKAN, Privacy Sandbox).
• Confident working with BI tools (Looker, Tableau) and advanced Google Sheets.
• Fluent English is required for cross-regional interaction.

Culture & Benefits

• Health and life insurance, including oncology coverage.
• Hybrid work mode with a flexible schedule.
• Relocation package offered for candidates from other regions to Kazakhstan.
• Access to professional counseling services (psychological, financial, legal).
• Diverse internal training programs and support for additional courses.
• Provided work equipment and fitness club membership discount.