Performance Marketing & Brand Specialist (Fintech)

TL;DR

Performance Marketing & Brand Specialist (Fintech): Own and scale hirify.global’ global paid acquisition engine, driving pipeline, customers and revenue through paid channels, while also supporting brand presence and local activations. Focus on global paid media strategy and execution, managing budget, CAC, ROAS, and continuously optimizing landing pages, funnels, creatives and messaging.

Location: This role is based out of São Paulo, Brazil, and is a full-time position where it is required to come into our office at complexo JK Iguatemi (2-3 days/week).

Company

hirify.global is a groundbreaking financial operating system built for global businesses that provides corporate cards, cross-border payments, and spend management software within one unified platform.

What you will do

• Own and scale hirify.global’ global paid acquisition engine, driving pipeline, customers, and revenue.
• Own global paid media strategy and execution across Google, Meta, LinkedIn, and new channels.
• Manage budget, CAC, ROAS, LTV/CAC, pipeline, and approved accounts.
• Build and execute a global experimentation roadmap across channels, products, and regions.
• Drive continuous optimization of landing pages, funnels, creatives, and messaging.
• Execute and support local brand initiatives including events, sponsorships, partnerships, and activations.

Requirements

• Highly analytical and performance-driven, with strong business mindset.
• Business fluency in English is required.
• 5+ years of hands-on experience owning and scaling paid acquisition.
• Proven experience managing monthly paid media budgets.
• Expert-level proficiency in Google Ads (Search, Display, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.
• Experience with A/B testing and CRO platforms for landing page optimization.

Culture & Benefits

• Company operates across 20+ countries, including Brazil, Canada, Colombia, Mexico, the United Kingdom, Europe, and the United States.
• Recognized as one of The Information's 50 Most Promising Startups in 2023.
• Named a Y Combinator Top Company 2021-2023.
• Won “Fintech of the Year" at the European Fintech Awards.
• Backed by top world-class investors including Andreessen Horowitz, Y Combinator, CRV, and Tencent.