Head of Global Enterprise Marketing (LegalTech)

TL;DR

Head of Global Enterprise Marketing (LegalTech): Leading a newly formed enterprise marketing team to penetrate and expand within the largest and most complex buyers in the legal space with an accent on developing scalable programs to drive pipeline generation and shaping a trusted AI-powered LegalTech brand. Focus on building and executing integrated campaigns, optimizing marketing channels for long enterprise sales cycles, and driving the industry events strategy.

Location: Candidates must be based in Toronto, New York City, or surrounding areas, with an expectation to be in the office a minimum of twice per week as part of a hybrid work environment. hirify.global also has hybrid offices in Vancouver, Calgary, Dublin, and Sydney.

Salary: $170,700 to $256,100 USD

Company

hirify.global is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

What you will do

• Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, aligning with hirify.global’s revenue targets.
• Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts, including ABM and intent-based programs.
• Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms.
• Collaborate with Sales and RevOps to define enterprise pipeline targets and equip the sales team with tailored enablement resources.
• Build a content strategy that speaks to large law firms, commissioning case studies, webinars, white papers, and executive briefings.
• Hire and lead a small team across growth, events, PMM, and operations, working cross-functionally to drive enterprise readiness.

Requirements

• 10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles.
• Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization.
• Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms.
• Experience managing long, complex sales cycles with multiple stakeholders (legal, IT, procurement, security).
• Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.
• Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact.

Nice to have

• Prior experience in LegalTech.
• Background in marketing AI-enabled platforms or tools (legal automation, document analysis, compliance workflows).
• Experience executing Account-Based Marketing (ABM) strategies at a global scale.
• Hands-on experience with AI-powered marketing tools for personalization, predictive scoring, or intelligent campaign orchestration.

Culture & Benefits

• Competitive, equitable salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with a flexible time off policy, encouraging 20 days off per year.
• EAP benefits for you and household members, including counseling and online resources.
• 401k matching and Child Education Savings.
• hirify.globalversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.
• Dedicated to diversity, equity, and inclusion, providing accessibility accommodations during recruitment.

Hiring process

• AI is used to streamline the recruitment process for greater efficiency.
• A human always reviews AI-generated output.
• Automated hiring decisions are never made.