Product Marketing Manager (AI, IoT)

TL;DR

Product Marketing Manager (AI, IoT): Driving go-to-market strategy and execution for hirify.global’s AI-powered hardware and edge intelligence portfolio with an accent on translating complex technical capabilities into clear, benefit-driven messaging. Focus on owning product launches, developing high-quality content, and supporting sales enablement for dash cams and asset trackers.

Location: Remote from USA or Onsite in San Diego, CA

Salary: $136,000–$172,000

Company

hirify.global is a product company focused on creating industry-leading solutions to improve safety, efficiency, and financial performance for connected fleets, leveraging data, video, and AI.

What you will do

• Own product launches for hardware and software enhancements, including AI-powered dash cams and asset trackers.
• Translate complex technical capabilities into clear, benefit-driven messaging for fleet managers and IT decision-makers.
• Develop high-quality content and sales enablement tools (pitch decks, comparison guides, FAQs) to support revenue teams.
• Act as the Voice of the Customer, defining personas and influencing roadmap decisions based on insights.
• Inform integrated marketing campaign strategies with messaging frameworks and audience insights.
• Monitor market trends and competitors in IoT, connectivity, and commercial devices.

Requirements

• 3-5 years of experience in product marketing or a related role.
• Bachelor's degree or equivalent experience.
• Experience with B2B SaaS, hardware, connected devices, or telematics preferred.
• Strong interest in AI, IoT, and edge computing, with the ability to communicate technical concepts clearly.
• Excellent research skills and strong cross-functional collaboration.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance with HSA/FSA options.
• 401(k) with company match and life/disability insurance.
• Flexible Time Off (FTO) or PTO, 11 paid holidays plus 1 inclusive holiday.
• Employee Well-Being program, Referral program, and Education Reimbursement.
• Employee Recognition and Appreciation program.