Senior Lifecycle Marketing Manager

TL;DR

Senior Lifecycle Marketing Manager (Fintech): Leading lifecycle marketing initiatives for a European fintech startup developing an all-in-one financial B2B platform with an accent on AI-enabled accounting and seamless financial management. Focus on expanding reach across key EU markets and driving impactful marketing strategies in a fast-paced startup environment.

Location: Netherlands, Spain, Poland, Cyprus

Company

hirify.global is a European tech startup headquartered in Amsterdam focused on revolutionizing financial services for entrepreneurs with a mobile-first B2B financial platform integrating banking, accounting, and invoicing.

What you will do

• Lead lifecycle marketing strategies to drive user engagement and retention across multiple EU markets.
• Collaborate with product and research teams to implement innovative marketing solutions.
• Leverage AI-enabled accounting features to enhance marketing campaigns.
• Support rapid implementation of marketing initiatives aligned with business goals.
• Analyze market trends and user data to optimize marketing performance.

Requirements

• Location: Must be based in Netherlands, Spain, Poland, or Cyprus
• Senior-level experience in lifecycle marketing or related fields.
• Strong understanding of fintech, B2B financial products, and AI applications.
• Proficiency in English (minimum B2 level).
• Ability to work in a fast-paced startup environment with a focus on innovation and impact.

Culture & Benefits

• Startup spirit with emphasis on innovation and swift solution implementation.
• Opportunity to impact product and business growth significantly.
• Collaborative and inspiring work environment.
• Focus on employee empowerment and meaningful work.