Programmatic Specialist (AdTech)

TL;DR

Programmatic Specialist (AdTech): Planning, executing, and optimizing end-to-end programmatic campaigns across video and display with an accent on Real-Time Bidding (RTB) and ROI maximization. Focus on managing DSP/SSP relationships, implementing advanced data targeting strategies, and translating complex performance data into actionable business growth.

Location: Johannesburg, South Africa

Company

hirify.global is an AI-driven media operating unit that helps leading brands deliver creative personalization at scale through the WPP Open platform.

What you will do

• Plan, set up, and execute programmatic campaigns across video and display using RTB.
• Analyze campaign data to identify strategic optimizations and maximize ROI against business objectives.
• Manage day-to-day operations and relationships with core DSPs, SSPs, and agency trading desks.
• Own technical execution, including inventory setup, audience segmentation, and advanced data targeting.
• Act as the in-house programmatic expert, providing strategic recommendations to senior teams and clients.
• Evaluate new platforms and technologies to keep the agency and clients at the cutting edge of the industry.

Requirements

• Minimum 3 years of dedicated, hands-on experience in a programmatic buying or trading role.
• Advanced-level experience with at least one major DSP, primarily Google DV360 or The Trade Desk.
• Strong practical understanding of the programmatic ecosystem (SSPs, Ad Exchanges, DMPs), ad-serving, and tag management.
• Proven ability to analyze complex datasets and translate performance data into actionable insights.
• Location: Must be based in Johannesburg, South Africa

Nice to have

• Official certifications in Google DV360 or Google Ads.
• Experience with Google Tag Manager (GTM).
• Client-facing experience and strong presentation skills.

Culture & Benefits

• Access to WPP's global network and unparalleled training resources for professional certifications.
• Opportunity to manage campaigns for some of the world's most iconic brands.
• Forward-thinking, collaborative environment that values curiosity and initiative.
• Comprehensive benefits including competitive medical and retirement plans.
• Generous paid time off and a commitment to work-life balance.