Content Activation Lead (Fintech)

TL;DR

Content Activation Lead (Fintech): Develop and execute content distribution strategies to maximize engagement with hirify.global's flagship assets, focusing on editorial, campaigns, demand generation, and analytics. Focus on designing experiments, content merchandising, and leveraging AI to optimize content performance across multiple channels.

Location: Atlanta or Chicago, United States

Salary: $168,200 - $252,300 per year

Company

hirify.global is a financial infrastructure platform enabling businesses worldwide to accept payments and grow revenue.

What you will do

• Partner with global campaign leads to align content with audiences, regions, and lifecycle stages.
• Manage content distribution across email, web, social media, and in-product channels.
• Create derivative content and run A/B and multivariate tests to optimize performance.
• Develop activation playbooks and content kits for cross-functional teams.
• Leverage AI to scale content repackaging and quality assurance.
• Collaborate with analytics and data science teams to measure and report content effectiveness.

Requirements

• Location: Must be based in Atlanta or Chicago, United States
• English: B2 level or higher
• 10+ years of experience in content marketing or related roles in B2B tech or fintech.
• Strong skills in content strategy, demand generation, SEO, social media, email marketing, and analytics.
• Experience with marketing automation tools and basic SQL knowledge.
• Ability to manage editorial calendars and cross-functional stakeholder communication.