CRM Executive (iGaming)

TL;DR

CRM Executive (Igaming): Responsible for optimizing customer lifecycle stages to enhance customer retention and ensure responsible gaming, with an accent on campaign creation, segmentation, and execution. Focus on managing sports loyalty programs, large event-based campaigns, and competitor analysis to maintain market positioning.

Location: Madrid, Spain

Company

Betway is part of Super Group, a NYSE-listed digital gaming company with leading Sports and iGaming brands.

What you will do

• Execution and ownership of sports CRM campaigns in Spain, Mexico + LATAM.
• Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are regularly optimised, tested & reported on to maximise KPIs.
• Ownership of main sports loyalty programmes, ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals.
• Owning and executing large event-based campaigns.
• Managing a range of communication tools – email, SMS, push notification, in-app messaging.
• Regular competitor analysis to better understand our positioning in the market.

Requirements

• Strong verbal and written communication skills.
• Experience working collaboratively in cross-functional teams.
• Expertise in managing multiple projects simultaneously.
• Exceptional attention to detail.
• Ability to adapt quickly to changing environments and priorities.
• Passion for CRM and data insights.
• Fluency in both Spanish and English

Nice to have

• Previous experience in the online gaming industry.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions.
• Experience in developing and executing customer retention campaigns.
• Knowledge of sports betting.
• Exposure and good knowledge of a content management system.

Culture & Benefits

• Comprehensive learning and development programmes.
• Regular, constructive feedback.
• Employee Assistance programme.
• Health Insurance
• Life Assurance
• Income Protection