Head Of Digital (Ecommerce)

TL;DR

Head Of Digital (Ecommerce): Leading and managing the digital ecosystem to drive commercial success across online channels with an accent on performance marketing, SEO, conversion optimisation, and data-led insights. Focus on defining digital strategy, managing digital P&L, mentoring teams, and enhancing customer experience through data-driven decision making.

Location: 5 days in office near Darlington, UK

Salary: up to £80,000 per annum

Company

Fast growing UK-based e-commerce specialist entering its next phase of growth with a broad range of premium products and a reliable digital platform.

What you will do

• Define and execute digital strategy to drive business growth and manage digital P&L and budgets.
• Lead, mentor, and develop a high-performing digital team.
• Oversee all digital acquisition channels including PPC, Paid Social, SEO, Affiliate, Email, and Retargeting.
• Manage e-commerce platform roadmap and deliver a high-performance, mobile-first UX/UI.
• Drive data-led approach with KPIs, accurate tracking, reporting, and analytics issue resolution.
• Monitor trends and emerging technologies such as AI and omnichannel to enhance digital capabilities.

Requirements

• Must have 5+ years in senior digital leadership in e-commerce or retail.
• Strong commercial acumen with digital P&L ownership and growth delivery.
• Expertise in digital advertising, PPC, performance marketing, SEO, and conversion optimisation.
• Proficient in Power BI, SQL, API integrations, and data modelling.
• Experience managing and mentoring digital/marketing teams.
• Comfortable in fast-paced scale-up environments with strong stakeholder management and communication skills.

Nice to have

• Familiarity with BI/tracking automation tools and international or multi-brand e-commerce environments.
• Knowledge of pricing/stock management, warehouse optimisation, and order/channel management platforms.
• Working knowledge of GA4, Magento/BigCommerce, Klaviyo, Meta Ads, Google Ads, GTM, and cloud hosting.
• Basic understanding of front-end development concepts and IT stack alignment.

Culture & Benefits

• Competitive salary with annual performance bonus.
• 21 days holiday plus bank holidays and birthday leave, increasing with tenure.
• Generous staff discounts and salary sacrifice options.