Senior Director of Product Marketing (B2B SaaS)

TL;DR

Senior Director of Product Marketing (B2B SaaS): Elevating go-to-market strategies and transforming product launches in the corporate learning space with an accent on data-driven insights and AI integration. Focus on building a world-class PMM team and driving measurable business outcomes.

Location: Remote (Canada)

Company

hirify.global enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth.

What you will do

• Own segmentation, ICP, and persona development through data and research.
• Build and operationalize a scalable launch framework for features, solutions, and partnerships.
• Champion AI adoption within PMM as a model for marketing innovation.
• Coach and grow a high-performing PMM team while fostering collaboration and excellence.
• Align Sales, Product, and Marketing around a unified GTM strategy.

Requirements

• 8+ years of B2B SaaS product marketing experience.
• 3+ years of people management experience.
• Mastery of core PMM functions and drive to modernize them with AI.
• Strong analytical, storytelling, and executive communication skills.
• Hands-on experience with tools like Salesforce, Gong, and Marketo.