Product Marketing Manager (D2C)

TL;DR

Product Marketing Manager (D2C): Leading the go-to-market strategy for new product introductions and portfolio expansions in premium furniture with an accent on product positioning, storytelling, and customer journey optimization. Focus on collaborating with cross-functional teams to drive engagement and commercial performance.

Location: Working from our Warsaw office 3 days a week

Company

hirify.global is a company focused on premium furniture design and technology.

What you will do

• Define product positioning and messaging for new launches and existing portfolio
• Plan and execute go-to-market strategies for new products and portfolio extensions
• Take ownership of the entire customer journey for new products
• Collaborate within a cross-functional team to bring products to life
• Build a market and competitive intelligence process
• Create engaging content that supports the full customer lifecycle

Requirements

• Proven experience in Product Marketing within D2C or e-commerce
• Demonstrated success in launching new products and managing portfolio growth
• Strong storytelling and positioning skills
• Fluency in Polish and English (C1 level)
• Ability to work effectively in cross-functional teams