Social Media Director (Bilingual/Spanish)

TL;DR

Social Media Director (Bilingual/Spanish): Leading social media strategies and content creation for a multicultural audience with an accent on engagement and authenticity. Focus on developing UGC campaigns, monitoring analytics, and collaborating with teams to enhance brand storytelling.

Location: Hybrid (Newark, NJ)

Salary: $80,000 - $85,000

Company

IDT is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey.

What you will do

• Develop and execute a strategic social media vision.
• Lead content creation, scheduling, and posting.
• Curate and manage UGC campaigns and influencer collaborations.
• Monitor analytics and optimize performance.
• Stay up-to-date with social media trends.
• Collaborate with internal and external teams.

Requirements

• Fluent in Spanish with a deep understanding of multicultural audiences.
• 5+ years of experience managing social media accounts.
• Experience with UGC campaigns and influencer management.
• Proficient with key social media tools and analytics.
• Strong communication skills and a collaborative mindset.