Senior Data Analyst (Online Marketing)

TL;DR

Senior Data Analyst (Online Marketing): Drive marketing strategy through data-driven insights, optimizing spend and maximizing ROI with an accent on performance monitoring, experimentation, and forecasting. Focus on designing structured testing roadmaps, collaborating cross-functionally, and delivering actionable insights to influence leadership decisions.

Location: Hybrid in Barcelona, Spain

Company

Leading travel tech company revolutionizing travel booking with innovative technology and consumer insight, operating across 44 markets with 20 million customers.

What you will do

• Collaborate with marketing, product, and data teams to identify growth opportunities and optimize marketing spend.
• Develop and maintain real-time dashboards to monitor campaign performance and KPIs.
• Lead test-and-learn initiatives including A/B and multivariate testing to optimize campaigns.
• Define budget allocation and forecast conversions and revenue based on investment scenarios.
• Ensure data quality and integrity by working with data engineers and implementing automated checks.

Requirements

• Location: Hybrid role based in Barcelona, Spain
• 3+ years experience in data analytics or data engineering.
• Advanced SQL skills and experience with Python, R, or similar.
• Proficiency in data visualization tools such as Superset or Looker.
• Strong communication skills to present data-driven stories to diverse stakeholders.

Nice to have

• Advanced degree in Statistics, Mathematics, Engineering, Physics, or related field.
• Experience with cloud data platforms like Google BigQuery, AWS Redshift, or Snowflake.
• Background in online travel or e-commerce marketing.
• Project management experience leading analytical projects.

Culture & Benefits

• Competitive salary with performance bonuses, flexible benefits, and relocation support.
• Continuous learning opportunities including Coursera access and leadership development.
• Hybrid work model focused on outcomes and work-life balance.
• Inclusive and diverse environment with social events and no dress code.
• Agile work environment promoting innovation and growth.