Marketing Data Analyst (Cybersecurity)

TL;DR

Marketing Data Analyst (Marketing Analytics): Driving data-informed decision-making across the marketing organization with an accent on campaign measurement, topline reporting, and performance insights. Focus on developing measurement plans for awareness campaigns, using causal inference for evaluation, and automating marketing reporting pipelines.

Location: Onsite in Barcelona or Geneva

Company

hirify.global is a privacy-focused technology company providing encrypted email, VPN, and cloud storage services to millions of users globally.

What you will do

• Develop measurement plans for awareness campaigns and translate brand lift into business KPIs.
• Evaluate campaign performance using geo testing and causal inference methods.
• Analyze performance marketing campaigns to uncover actionable optimization insights.
• Design and visualize topline marketing KPIs and dashboards to challenge the status quo.
• Build and automate reporting pipelines in collaboration with data engineering and MarTech teams.
• Enable stakeholders through documentation, training, and ongoing dashboard support.

Requirements

• Bachelor’s degree in a quantitative field (Statistics, Economics, Computer Science, or related).
• 4+ years of experience in marketing analytics is a must.
• Proficiency in SQL for data querying and transformation.
• Experience building dashboards in BI platforms such as Metabase or Pigment.
• Excellent storytelling and communication skills for technical and non-technical stakeholders.
• Ability to work onsite in Barcelona or Geneva.

Nice to have

• Experience in high-growth, global technology companies.
• Familiarity with subscription-based or freemium business models.
• Practical knowledge of Python for data manipulation and analysis.
• Understanding of privacy-first marketing measurement principles.

Culture & Benefits

• Equity through stock options for all employees.
• Comprehensive health coverage, retirement options, and wellness support.
• Focus on professional growth and ownership of real-world challenges.
• Office perks including daily free lunch and snacks.
• Transport coverage for public transport, bikes, or parking.
• Flexible working hours focused on outcomes rather than clock-in times.