Principal Researcher (Gaming)

TL;DR

Principal Researcher (Gaming): Conducting advanced qualitative and quantitative research to understand player engagement with League of Legends Publishing and Esports content with an accent on player motivations, ecosystem attachment, and strategic insights. Focus on designing and executing complex studies, synthesizing findings for product leadership, and collaborating cross-functionally to enhance player experiences.

Location: Hybrid (Santa Monica, CA, USA) with remote flexibility

Company

hirify.global is a product company focused on gaming, dedicated to creating player-focused experiences and insights.

What you will do

• Design and execute end-to-end qualitative and quantitative studies to uncover player motivations and opportunities.
• Generate strategic insights to inform publishing, esports, and out-of-game decisions for League of Legends.
• Collaborate with product teams to improve out-of-game player experiences.
• Communicate research findings to align stakeholders and support executive decision-making.
• Champion player perspectives by delivering evidence-based guidance on player needs and behaviors.
• Advance research frameworks and strategic thinking to support long-term innovation.

Requirements

• Location: Hybrid role based in Santa Monica, CA with remote flexibility within the USA
• English: B2 level or higher required
• 9+ years of relevant research experience with expertise in qualitative and quantitative methods.
• Proven ability to lead complex, multi-stakeholder research projects and collaborate cross-functionally.
• Experience synthesizing research into actionable insights for product leadership.
• Strong communication and collaboration skills.

Nice to have

• Experience in gaming, entertainment, or live-service product marketing.
• Familiarity with League of Legends and PC PvP gaming.
• Knowledge of distributed data processing frameworks like Spark.
• Exposure to global and regional marketing campaign planning and execution.

Culture & Benefits

• Open paid time off policy and flexible work schedules.
• Medical, dental, and life insurance coverage.
• Parental leave for employees and their families.
• 401k plan with company match.
• Collaborative teams empowered to bring unique perspectives.