App Marketing Manager

TL;DR

App Marketing Manager: Plan, implement and manage digital app marketing campaigns across all funnel stages with an accent on campaign performance optimization and cross-country channel opportunities. Focus on developing digital media strategies, analyzing customer journey KPIs, and exploring AI use cases for marketing enhancement.

What you will do

• Plan, implement and manage digital app marketing campaigns covering awareness, acquisition, and re-engagement stages
• Develop and execute digital media strategies to meet awareness and performance targets
• Optimize campaign performance on multiple app advertising platforms including Google, Apple search ads, Meta, TikTok, Snapchat, and Moloco
• Collaborate with Marketing Analytics teams to analyze customer journey and relevant KPIs
• Analyze audience cohorts to provide insights on ROAS, retention, and CLV
• Evaluate creatives and discuss new testing ideas with the creative team
• Drive digital marketing projects and identify cross-country channel opportunities including AI use cases

Requirements

• English: B2 level or higher preferred