Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving strategy and unlocking adoption for a collaborative money management platform through creative and strategic launches, analysis, customer insights, and storytelling. Focus on experimentation, conversion, and storytelling that connects users to product value.

Location: Applicants must be located in the New York City metropolitan area or the surrounding tri-state region (New York, New Jersey, or Connecticut).

Salary: $144.5K - $170K

Company

hirify.global is the all-in-one, collaborative money management platform building for employer SMBs and their finance function, internal and external, focused on delivering a human-centric customer experience.

What you will do

• Serve as a key voice of the customer to inform product roadmap and prioritization.
• Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line.
• Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines.
• Lead research efforts to understand user needs, use cases, and market trends.
• Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences.
• Manage product launches cross-functionally to hit targets and enable internal teams on time.

Requirements

• You have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs.
• You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes.
• You’re a data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics.
• You’re a customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates.
• You have exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines.
• You excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset.

Culture & Benefits

• hirify.global employees are hirify.global owners, complete with equity and a competitive salary.
• Enjoy full health benefits from day one, including flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
• This is a primarily remote role with occasional visits to the Toronto office for collaboration and team connection.
• We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
• We give you the baton–you run the hirify.global.

Hiring process

• A 30-minute Google Meet video call with a member of the Talent team.
• A 60-minute Google Meet video call with the Director, Product Marketing.
• A 45-minute Google Meet video call with a member of the Leadership team.
• A take-home case study followed by a 60-minute Google Meet video call with our team.