TL;DR

Marketing Manager (Gaming): Leading digital marketing campaigns for the Michigan Lottery’s iLottery program with an accent on crafting strategies and enhancing customer experience. Focus on optimizing campaign performance, mentoring teams, and driving engagement initiatives.

Location: Remote to start, transitioning to hybrid once office location is established

Salary: $102,410 - $190,190 per year

Company

%hirify_global% Interactive is a leader in online Real Money Gaming, providing content and technology solutions across iLottery, iGaming, and Online Sports Betting.

What you will do

Craft and roll out digital marketing strategies for the iLottery program's objectives.
Plan and prioritize acquisition and retention campaigns.
Research emerging acquisition channels and customer retention tactics.
Lead the iLottery marketing team and coordinate various functions.
Mentor a cross-functional team to foster a collaborative culture.
Monitor campaign performance and ensure strategic alignment.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
7+ years of experience in digital marketing and campaign management.
3+ years of leadership experience in marketing.
Strong analytical skills to measure campaign performance.
Excellent communication and teamwork skills.
Familiarity with analytics platforms like Google Analytics.