LATAM Marketing Specialist

Location: Mexico City, Mexico; regular in-person meetings, planning sessions, trade fairs, events, and on-site representation are required.

Company

hirify.global develops technology products and services supported by local, channel, sales, and global marketing organizations.

What you will do

• Plan and execute local marketing activities aligned with corporate guidelines and local sales plans.
• Develop annual marketing and co-marketing plans, including resource planning and budget control.
• Generate qualified end-customer leads through integrated campaigns and manage campaign performance in the CRM system.
• Coordinate co-marketing activities with channel partners and collaborate with local sales, channel sales, the Marketing Manager, and the global marcom team.
• Organize trade fairs and events, provide on-site representation, and manage local media, press, and social media activities.
• Monitor campaign results, verify ROI, and ensure budget alignment and compliance with the corporate marketing and communication plan.

Requirements

• Bachelor’s degree in marketing, business, communications, or a relevant field.
• Fluent Spanish required.
• English at minimum B2 level required.
• Minimum 5 years of experience in marketing and team management in LATAM, ideally within a multinational company.
• Understanding of business and marketing through field and channel ecosystems, with experience in a B2B environment involving high-tech products or services.
• Demonstrated experience cooperating with sales teams and leading and executing projects, including the ability to challenge sales when necessary.
• Creative thinking, problem solving, bias for action, analytical thinking, and the ability to measure, test, learn, and iterate.
• Strong communication, stakeholder coordination, organization, attention to detail, and experience managing rebates and ROI.
• Team-player mindset and ability to work in complex, rapidly evolving business environments.

Nice to have

• Familiarity with Microsoft Dynamics and Microsoft Office.

Culture & Benefits

• Close collaboration with local sales, channel partners, marketing leadership, and global communications teams.
• Regular participation in team calls, in-person meetings, planning sessions, partner meetings, and industry events.
• Willingness to travel to meet sales leaders and partners, attend events, and support the sales team.
• Opportunity to work on technology-focused B2B marketing in a complex and evolving business environment.