Account Coordinator, Paid Search
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Location: Remote in the United States; roles are open in Atlanta, Boston, Chicago, Denver, Los Angeles, New York, Newburyport, Salt Lake City, San Diego, and San Francisco. Must be authorized to work in the U.S.
Salary: $47,900–$60,000 USD annually, based on experience, expertise, physical location, and organizational impact; based on a 40-hour workweek.
Company
is a Growth Invention company combining technology and marketing to help ambitious brands grow through Brand & Media, Experience, Commerce, CRM, and Technology & Data.
What you will do
- Provide production support for 2–3 paid media accounts.
- Run and format performance reports and explain performance trends.
- Implement account tasks and optimizations across Google and other channel platforms.
- Build, upload, edit, and manage campaigns, ads, keywords, placements, audiences, negatives, and targeting methods.
- Monitor daily performance, bid adjustments, budget pacing, and areas with more than 15% variation.
- Create, pull, and QA pixels, tracking, remarketing, and audience lists; delegate production tasks when appropriate.
Requirements
- Proficiency with Excel or Sheets, including sorting, filters, VLOOKUP, CONCATENATE, pivot tables, text to columns, and conditional formatting.
- Ability to use spreadsheet formulas accurately with limited oversight and QA work before sharing data.
- Ability to pull reports at campaign, keyword, audience, placement, and device levels with relevant metrics.
- Ability to use Google UI, Google Editor, and channel-specific platforms to implement account tasks.
- Understanding of paid media metrics and calculations, including CPC, CTR, and CVR, and how they relate to one another.
- Understanding of SEM methodology and the levers used to achieve target goals.
- Experience with Google search, display, and/or app campaigns, including combinations of UAC, ACi, Google app campaigns, GDN, Performance Max, and Discovery campaigns.
- Experience creating and editing campaigns, ads, and audiences in Facebook.
- Experience with A/B testing.
Nice to have
- Ability to develop report write-ups, campaign-build recommendations, and explanations of weekly performance changes.
- Understanding of smart and manual bidding methodologies.
- Ability to use Qontrol to identify account issues and conduct deeper performance investigations.
- Experience with pixel, tracking, remarketing, and list creation.
- Ability to delegate production tasks to nearshore or internal team members.
Culture & Benefits
- Culture built around being better together, relentlessly curious, and getting things done.
- Healthcare, dental, and vision coverage.
- 401(k) plan with matching.
- Paid time off, company holidays, and parental leave.
- Inclusive, barrier-free workplace with confidential accommodation support.
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