Lifecycle Growth Manager (Lifecycle Marketing)

Location: Brazil, LATAM

Company

hirify.global builds a platform for intentional living through fitness, wellness, and other real-world experiences, including the ClassPass and Mindbody brands.

What you will do

• Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads through email, push, in-app, and SMS.
• Analyze engagement, cohort, and customer behavior data to identify reactivation, lead conversion, and churn recovery opportunities.
• Build and manage experimentation across messaging, incentives, audiences, channel mix, and timing.
• Launch, scale, measure, and optimize lifecycle campaigns using Braze and in-house tools.
• Design and analyze A/B tests to improve reactivation, lead-to-activation, and engagement KPIs.
• Define lifecycle KPIs, maintain reporting, map consumer flows, identify friction, and provide forecasts and recommendations in partnership with Creative, Product, Analytics, and FP&A.

Requirements

• 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or another data-driven marketing role.
• Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels.
• Experience owning lifecycle programs from strategy through execution, measurement, and optimization.
• Strong analytical skills with the ability to turn data into insights, testing plans, and business recommendations.
• Experience designing testing strategies, running A/B tests, and applying results to improve campaign performance.
• Strong project management and organizational skills, including the ability to manage multiple programs with minimal oversight.
• Strong Excel skills and working knowledge of basic SQL for self-serve data pulls.
• Familiarity with Braze or a comparable email or lifecycle service provider, plus project management software such as Asana or JIRA.

Culture & Benefits

• Full-time role based in Brazil, LATAM.
• Work focused on creating healthier, more vibrant communities through fitness, wellness, and real-world experiences.
• Equal opportunity employer welcoming diverse backgrounds, experiences, abilities, and perspectives.

Hiring process

• Submit an application; candidates are encouraged to apply even if they do not meet every listed qualification.