Sr Product Manager - Virality, Referrals & KOL (Crypto)

Location: Remote; available in the United Kingdom, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, and Bulgaria.

Company

hirify.global is a global crypto platform offering spot trading, margin, futures, staking, and OTC services for individual and institutional clients.

What you will do

• Own growth in viral, KOL- and creator-referred new transacting users, set NTU targets, and scale sharing, referral, and creator systems.
• Build useful sharing experiences and referral programs with modeled payback incentives for senders, recipients, and the business.
• Design and test journeys from recommendations and creator audiences through product value to first transaction.
• Own Consumer features, updates, measurement, and commercial tools for the KOL Platform.
• Build creator tools across the app and web and improve acquisition cost, gross-margin payback, retention, revenue, and fraud economics.
• Define hypotheses and guardrails, validate instrumentation, and run experiments measuring virality, conversion, repeat sharing, and incremental growth.

Requirements

• Personally built a product, tool, feature, or experience that spread beyond its initial audience and can explain the contribution and customer acquisition impact.
• Repeated success beating acquisition targets through referrals, product virality, or creator-led growth, with evidence covering baseline, target, result, timeframe, improved component rates, personal contribution, and lasting gains.
• Strong growth product sense covering sharing psychology and the motivations of customers, creators, KOLs, and power referrers, supported by customer research, product instincts, UX, and copy.
• Independent use of SQL and product analytics to investigate behavior, validate instrumentation, and build funnel, cohort, and growth models.
• Ability to design reliable tests, interpret uncertainty, distinguish attribution from incremental growth, and evaluate acquisition cost and payback including retention, revenue, incentives, partner, operating, and fraud costs.
• Senior ownership and hands-on execution: set strategy, make prioritization decisions, align teams without relying on reporting lines, and deliver autonomously.
• Ability to use AI and working prototypes to turn original ideas into testable experiences.

Nice to have

• Experience building self-service creator or affiliate tools, revenue-share systems, or reliable partner payouts.
• Consumer fintech, crypto, payments, financial promotions, or fraud-control experience.
• Experience adapting growth journeys across markets, cultures, and regulatory environments.

Culture & Benefits

• Remote full-time role available across the listed countries.
• Work with product, engineering, design, data, and lifecycle marketing teams on consumer growth.
• hirify.global promotes merit-based hiring and an inclusive, non-discriminatory workplace.
• Qualified applicants may redact age, date-of-birth, and education attendance or graduation dates from resumes.
• Job-related skills or work-style assessments may be included in the hiring process.

Hiring process

• Applications are accepted on an ongoing basis unless a specific deadline is stated.
• Skills or work-style assessments may be required and are evaluated alongside experience and interviews.