Business Analyst (HubSpot)

Location: London, United Kingdom

Company

hirify.global operates B2B events, publications and communities across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.

What you will do

• Analyse CRM and HubSpot journeys from lead generation through sales, service and retention.
• Translate business needs into requirements, user stories, process maps and acceptance criteria; facilitate workshops on scope, ownership and outcomes.
• Design future-state workflows, improve HubSpot configuration, automation, governance and user adoption.
• Define data-quality rules, dashboards and KPIs; investigate root causes and coordinate fixes with Data and Technology teams.
• Identify and assess responsible AI use cases, run pilots and measure results.
• Coordinate planning, refinement, testing, delivery readiness and issue resolution across Product, Delivery, Architecture, Engineering, Data, Security and partners.

Requirements

• Substantial Business Analyst experience delivering CRM or customer-platform improvements.
• Practical HubSpot experience with objects, properties, workflows, pipelines, reporting and integrations.
• Strong requirements, workshop facilitation, process modelling, user-story and acceptance-criteria skills.
• Understanding of marketing, sales and customer-service processes.
• Strong data literacy covering modelling, mapping, quality, governance and reporting.
• Experience with APIs, integrations, migrations or customer-data platforms.
• Ability to analyse data, test assumptions and communicate clear insights.
• Understanding of AI concepts, use-case assessment and responsible adoption.
• Strong stakeholder management, facilitation and communication skills, with experience working across technology and business teams.
• Familiarity with agile ways of working.

Nice to have

• HubSpot certification or equivalent practical expertise.
• Experience in B2B events, media or multi-brand environments.
• Familiarity with SQL, Power BI or similar analytics tools.
• Experience with data protection and consent management.
• Exposure to generative AI, predictive analytics, lead scoring or customer segmentation.

Culture & Benefits

• Values include ownership, empathy, teamwork, integrity and determination.
• Diverse and inclusive environment focused on collaboration and innovation.
• Equal-opportunity and accessible recruitment process with reasonable adjustments available.
• Sponsorship is not usually offered for this role.
• A DBS or credit check may be requested if required for the role.